The town of Pag has a rich folklore heritage. The Pag folk costume is of beautiful colors and shapes, and the ladies' head cover hemmed with Pag lace is particularly attractive.

The town of Pag is abundant in sandy, gravelly and rocky beaches. The Pag Bay ring consists of as many as 27 km of beaches, the most famous and beautiful among them being Janjece vode, Tri glave, Bošana, Dubrava, Sveti Marko, Sveti Duh, Zrce, Caska, Rucica, Slana, Malin, Veliki Zaton, Bijele stijene, Veli bok, Mali bok, Kotica and Bašaca.

Traditionally, the people of Pag have engaged in sheep-breeding, fishing, and one of the most significant industries is production of salt. Quality salt obtained naturally from the clear sea has been a trademark of the town of Pag for centuries. A quality, highly esteemed sheep cheese is produced in the town of Pag.

The town of Pag is abundant in cultural and historic monuments. The most significant buildings are the Congregation Church of Mary's Assumption, Duke's Castle and Skrivanat Tower – the only one remaining of nine towers that used to encircle the town along with defensive walls. In addition to the said buildings, you can see the Church of St. George, St. Francis, the Convent of St. Margaret and salt depots.