The town of Pag has a rich folklore heritage. The Pag folk costume is of beautiful colors and shapes, and the ladies' head cover hemmed with Pag lace is particularly attractive.

The town of Pag is abundant in sandy, gravelly and rocky beaches. The Pag Bay ring consists of as many as 27 km of beaches, the most famous and beautiful among them being Janjece vode, Tri glave, Bošana, Dubrava, Sveti Marko, Sveti Duh, Zrce, Caska, Rucica, Slana, Malin, Veliki Zaton, Bijele stijene, Veli bok, Mali bok, Kotica and Bašaca.

The beauty of the landscape and the variety of the tracks for the bikers will satisfy every person in want of an active vacation. The combination of cycling, swimming, diving, windsurfing and rock-climbing will not leave anyone indifferent. Only 5 or 10 km away from a village, you will find yourself surrounded by untouched nature.

Many tourists visit Pag in July and August, therefore it is advisable to avoid riding a bike on the main roads during these two months. However, all the other months belong to the cyclists, who have at their disposal an infinite number of combinations between bike tracks and main roads.

Regardless of the duration of your vacation, there will not be enough time to travel over all the tracks. Especially memorable are the rides through Pag in May when lavender in bloom transforms the island to a surreal purple world, and when all the stories about the extraterrestrial visitors get a new dimension. Everyone who sets out for a trip around the island has to wonder for a moment where he or she is, amazed by the variety of the scenes that this island offers.

Traditionally, the people of Pag have engaged in sheep-breeding, fishing, and one of the most significant industries is production of salt. Quality salt obtained naturally from the clear sea has been a trademark of the town of Pag for centuries. A quality, highly esteemed sheep cheese is produced in the town of Pag.

The town of Pag is abundant in cultural and historic monuments. The most significant buildings are the Congregation Church of Mary's Assumption, Duke's Castle and Skrivanat Tower – the only one remaining of nine towers that used to encircle the town along with defensive walls. In addition to the said buildings, you can see the Church of St. George, St. Francis, the Convent of St. Margaret and salt depots.