Sveti Vid (St. Vitus) is the highest peak on the island of Pag and an outstanding destination for tourists and other visitor, boasting a magnificent view of the surroudning towns of Pag, Kolan, Šimuni, Mandre, Košljun… and the islands of Rab, Mali Lošinj, Silba, Olib, Maun, and Lukar. On a clear day, a large part of Velebit National Park is also visible. The ruins of the Church of St. Vitus, a monument of Late Romanesque masonry first mentioned in 1348, can be found at an altitude of 349 m above sea level. There are several trails leading to the peak - a steep one from Dubrava (Pag) (45 minutes) and an easier one from Kolan or Šimuni (75 minutes).
The Pag Carnival is a tradition that brings togerher all of its citizens with cultural and entertaining events. The winter carnival begins on the first Saturday after the Epiphany and ends on Ash Wednesday, the beginning of Lent. On Saturdays people enjoy tanci (socji) – the masked dances. The Carnival events move to the central town square (pijaca) for the last three days. After the official handover of the town keys, a traditional Pag circle dance is performed to the music by Zadar-born composer Šime Dešpalj. The carnival party is joined by the members of the culture and arts associationed called Družina (‘The Troupe’), who perform the folk drama called The Slave Girl of Pag. The town of Pag also boasts a summer carnival, as the carnival with the longest tradition, has been held on the last weekend in July since 1959.
Paška Robinja (‘The Slave Girl of Pag’) is a folk drama first published in the magazine Zora Dalmatinska in 1846. It is traditionally performed during carnival season. The drama is linked to the Battle of Krbava Field. The Ottomans take a daughter of Ban Vlasko captive. The slave girl's fiancé, a son of Ban Derenčin, searches the town squares where the Ottomans sell their slaves. Having found her, he pretends to be a trader who wants to buy her. Although the drama did not originate on Pag, the people of Pag consider it their own and, over the centuries, it became an inseparable part of their cultural tradition.
The tanac folk dance first emerged in the latter half of the 19th century. Zvonko Usmiani revived it after World War II, based on the stories and demonstrations of elderly citizens, thus preserving the almost forgotten customs in the town of Pag. The members of the Družina Culture and Arts Association perform the tanac, dressed in traditional attire, at various folklore festivals, during the carnival and other celebrations. The tanac is performed to the accompaniment of an instrument called the mišnice or mih (resembling a bag pipe), made from a sheep or goat hide with a tube (mouthpiece) through which air is blown and a dvojnice (akin to a wooden flute) at the bottom.
The lace of Pag, known and valued far and wide, is by the skilled and hard-working hands of women from the town of Pag. The hands that create this splendour of interwoven threads are the hands of mothers and grandmothers who have always carefully washed them to eliminate any chance of soiling the lace, hands which for many trying years served as financial support to families and children who had to leave the town to further their education. Today there isn’t a family in Pag that does not have framed lace on the walls of their homes, which they proudly show to every guest, and which they also assiduously safeguard to preserve it so that it may be inherited by their children and grandchildren.
The folk attire of Pag, renowned for its beauty, has not changed for centuries. The traditional array and ornamentation have been handed down from generation to generation as a token of the islanders’ great love for their cultural and historical heritage. A relief image of the Blessed Virgin Mary in the lunette of the parish church portal as the patron saint of the islanders wearing their traditional attire shows that the Pag costume had its origins in the Late Gothic/Early Renaissance.